Campaign details
Advertiser: HP, Inc.
The Wolf with Christian Slater
To generate broader awareness of print security, and to reinforce HP's commitment to providing the strongest print and PC security, HP developed a dramatic web series focused on the dangers of unsecured printing, starring the award-winning actor, Christian Slater and directed by film veteran, Lance Acord.
Objectives
- Drive Awareness of the printer security risk
- Motivate customers to buy new HP printers with better security protections
- Reach new audiences with creative storytelling
Why Christian Slater?
- Christian Slater is a globally recognized actor and a 2017 Golden Globe Nominee with a...