HP, Inc.: The Wolf with Christian Slater

HP, an information technology company, launched a campaign in the US to generate broader awareness of print security and reinforce its commitment to provide PC security.

Campaign details

Advertiser: HP, Inc.

The Wolf with Christian Slater

To generate broader awareness of print security, and to reinforce HP's commitment to providing the strongest print and PC security, HP developed a dramatic web series focused on the dangers of unsecured printing, starring the award-winning actor, Christian Slater and directed by film veteran, Lance Acord.

Objectives

  • Drive Awareness of the printer security risk
  • Motivate customers to buy new HP printers with better security protections
  • Reach new audiences with creative storytelling

Why Christian Slater?

  • Christian Slater is a globally recognized actor and a 2017 Golden Globe Nominee with a...

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