HP: Children Belong in the Conversation – HP Empowers Families to Tackle Tough Conversations

HP, an information technology company, inserted HP into the back-to-school conversation in the US while showcasing its core values surrounding diversity and inclusion and driving awareness for its series Print, Play & Learn.

Campaign details

Brand: HP Inc.Advertiser: HP Inc.Agency: Edelman

Introduction

This summer shined a light on the deeply rooted systemic and societal pandemic that is racism against Black people in this country.

"It is time to have the discussion on race in America and children shouldn't be left out of the conversation. We are all affected by it, every single person who is alive right now whether we realize it or not," said Black illustrator, Keturah A Bobo.

HP could not agree more. Commitment to families, inclusivity, and elevating underrepresented groups was core to the brand....

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