Hotels.com: Eau de holiday

Hotels.com, a hotel brand, ensured it stayed in consumers' minds during the COVID-19 pandemic in Korea by releasing a line of tongue-in-cheek perfumes.

Challenge

Shut borders. Grounded planes. Lockdowns. At the height of it, no one could travel, or even think of travel. Hotels.com stood no chance to be on people's minds. The problem is, if they didn't think of us then, chances are they won't when travel resumes.