Challenge
Shut borders. Grounded planes. Lockdowns. At the height of it, no one could travel, or even think of travel. Hotels.com stood no chance to be on people's minds. The problem is, if they didn't think of us then, chances are they won't when travel resumes.
Idea
Get to people's heads through their noses, with four tongue-in- cheek home perfumes that captured curious experiences in a specific place at a specific time. Think Jeju abalone porridge in a perfume bottle. We wanted people to dream of travel every day even when they shouldn't.
Execution
We parodied the pretentiousness...