Honeywell Aerospace: Taking flight to explain complicated technology from cockpit to cabin

Honeywell Aerospace, a manufacturer of aircraft engines and avionics, used PR to launch a campaign in the US to position itself as the best tech solution for all connected aircraft needs.

Campaign details

Brand: Honeywell AerospaceAgency: WE Communications

The Opportunity

Show, tell and sell a broader perception of Honeywell Aerospace as the company that can provide both cockpit and engine technology for global airlines, but also Wi-Fi for demanding passengers.

Show that Honeywell Aerospace has a vision and offering for the full 'connected aircraft' - and that it is the best tech solution for all connected aircraft needs, and that it works.

The Connectivity Landscape

Six years ago, Honeywell was barely on the map.

When we started, only 12% of people in a 2012 consumer survey recognized Gogo...

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