Hinge Milestone Marketplace

Hinge, a dating app, increased brand awareness by creating a pop-up store in the US that celebrated relationship milestones through prize giving.

Campaign details

Advertiser: HingeAgency: SourceCode Communications

The brief: Develop an affordable campaign that drove downloads to an up-and-coming dating app

Insert the Dating Milestone Marketplace: Here's how we drove couples of all shapes and sizes to the first ever digital dating online pop up store.

The idea: The Milestone Market

SourceCode pitched the idea of a virtual pop-up to Hinge which manifested itself in the form of the Milestone Market. This one week pop-up store partnered with Casper, Minibar, Zola, Rent the Runway and others, to celebrate relationship milestones. Couples that met on the app and had...

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