Hilton Declares Affordable Suites for All

Hilton, a brand of full-service hotels and resorts, increased brand revenue and consideration in the US by launching influencer-generated video content to showcase its affordable, spacious and fun hotel suites.

Situational Analysis

Today's travelers want the most bang for their buck - especially for the right hotel room. The perception is that more space means more money, giving the "big suite" a bad rep. Not true! Three Hilton brands -Embassy Suites, Homewood Suites and Home2 Suites - offer nearly 135,000 affordable suites.

With the help of GSDM and rbb Communications, Hilton created BRING IT, a campaign focused on making sure consumers know suites are attainable for all. The challenge was for the brands to speak with one voice to connect their audiences for maximum impact.

Research found the...

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