Campaign details

Brand: Henkel Slovensko
Agency: Seesame Communication Experts

Context

SSC sector is booming in Slovakia, leading to lack of skilled talents 

  • In recent decade, Bratislava Slovakia has become an important European Shared Service Center (SSC) hub due to its central location, skilled labor and strong language education. The SSC market employs more than 20,000 in a city of half million people
  • Henkel operates its largest Shared Service Center worldwide there with more than 1,400 employees
  • Like its competitors, it now faces huge lack of available talents due to a historically low unemployment rates
  • The hunt for talents is fierce, as all SSCs are scrambling to differentiate themselves and attract the best people

Paradox