Heineken: The green pub guide

Heineken, the brewer, promoted a new beer dispensing system in the UK by celebrating environmentally conscious drinking venues with a social and earned media campaign.

Background & brief

HEINEKEN SmartDispense, in very simplified terms is a draft beer dispensing system, it gets beer from kegs to the bar as quickly, simply and as easily as possible for those working in the pub. HEINEKEN is not unique in offering a product like this, what is unique is the quality of the pints served, at the perfect temperature every time, and the additions of personalised systems, staff training, free POS / promotional support….

BUT most significantlyit saves on waste. Using significantly less water and less cleaning fluids which ultimately save the owners money and is better...

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