SUMMARY AND AIM
People with hearing loss are often unaware of their condition, or if they are, can be reluctant to address it, seeing it as an embarrassing inconvenience and admission of old age. Hearing Partners wanted to encourage proper diagnosis and adoption of hearing aids in Singapore. Our research showed that close friends and family play a key role in driving this. To go deeper, we asked whether the patient is the only sufferer when it comes to hearing loss.
It became clear that a person's inability to hear impacts everyone in their orbit, especially those closest to them....