Head & Shoulders: #GoScalpBrave

Shampoo brand Head & Shoulders launched a creative platform based on the England football team to drive awareness, engagement and sales of its Men Ultra shampoo in England.

Campaign details

Brand: Head & ShouldersAgency: Ketchum

Campaign Summary

Using England's thrilling run in the 2018 World Cup, Ketchum launched a platform that helped make Head & Shoulders the "unofficial shampoo" of the national team. Inspired by England's history of colourful players - and hairstyles - #GoScalpBrave dared fans and influencers to show their support through their scalp, creating a perfect match between the social moment and our shampoo's defining attribute.

Challenge

Head & Shoulders came to us with a tough challenge - how to make an anti-dandruff shampoo 'cool' enough that young men would want to...

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