GoT Season Finale
Introduction and Goals
In 2018, JeffreyGroup began working as HBO Latin America's communication agency in Argentina. 2019 brought the end of one of the greatest productions and mass phenomenon of our generation: Game of Thrones.
In order to increase brand visibility and strengthen relationships with influencers, JeffreyGroup rose to the challenge and implemented a tactical plan that met expectations of fans, influencers, and media. The objectives of this campaign were:
- Consolidate HBO Latin America's positioning as a leading entertainment company in the country.
- Strengthen their relationship with influencers.
- Become a beloved brand among consumers who often don't have a close connection with HBO Latin America.
- Secure coverage and visibility in local media for the different milestones.