Harpic: Banega Swasth India, from Swachh to Swasth

Dettol, a brand of cleaning supplies and disinfectant, increased school attendance among children in India by launching a hygiene curriculum that teaches them healthy habits from a young age.

Objective

Globally 2.4 billion people live without access to basic sanitation and hygiene practices. More than 750 million of them are living in India of which 80% live in rural areas. Over 120,000 children under the age of five die from diarrhoea and

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