Happn: Happn's Crush On Brazil

Happn, a dating app, increased use of its app in Brazil by launching 12 unique activations that differentiated it from the competition, including involvement with International Women's Day and a partnership with Nike.

Background

In the beginning of 2018, happn set its sights on increasing its user base in Brazil by employing strategic PR initiatives. 12 key PR actions - from press relations to organic partnerships with other brands - helped happn go beyond their initial goal. By June 2019,10 million Brazilians looked for their Crushes on happn, an astounding growth of 46% from January 2018.

General Overview

  1. Developed in 2014, happn seeks to connect people who have crossed paths in real life by using real time geolocation data. The dating app was launched in Brazil in 2015.
  2. In order to catch the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands