Background

In the beginning of 2018, happn set its sights on increasing its user base in Brazil by employing strategic PR initiatives. 12 key PR actions - from press relations to organic partnerships with other brands - helped happn go beyond their initial goal. By June 2019,10 million Brazilians looked for their Crushes on happn, an astounding growth of 46% from January 2018.

General Overview

  1. Developed in 2014, happn seeks to connect people who have crossed paths in real life by using real time geolocation data. The dating app was launched in Brazil in 2015.
  2. In order to catch the Brazilian market's eye, the platform bet on its user friendly interface and hired JeffreyGroup Brazil to generate buzz around happn.
  3. Since then, happn has grown at a blistering pace in Brazil. On New Year's Day 2017, Brazil was the world champion of Crushes, and happn seeks to continue this momentum.