In the beginning of 2018, happn set its sights on increasing its user base in Brazil by employing strategic PR initiatives. 12 key PR actions - from press relations to organic partnerships with other brands - helped happn go beyond their initial goal. By June 2019,10 million Brazilians looked for their Crushes on happn, an astounding growth of 46% from January 2018.
- Developed in 2014, happn seeks to connect people who have crossed paths in real life by using real time geolocation data. The dating app was launched in Brazil in 2015.
- In order to catch the Brazilian market's eye, the platform bet on its user friendly interface and hired JeffreyGroup Brazil to generate buzz around happn.
- Since then, happn has grown at a blistering pace in Brazil. On New Year's Day 2017, Brazil was the world champion of Crushes, and happn seeks to continue this momentum.