Happn: Happn's Crush On Brazil

Happn, a dating app, increased use of its app in Brazil by launching 12 unique activations that differentiated it from the competition, including involvement with International Women's Day and a partnership with Nike.

Background

In the beginning of 2018, happn set its sights on increasing its user base in Brazil by employing strategic PR initiatives. 12 key PR actions - from press relations to organic partnerships with other brands - helped happn go beyond their initial goal

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