Campaign details
Brand: GumtreeAgency: Red Consultancy
The issue
- Online marketplaces break the shackles of traditional high streets where anything can be sourced and haggled for.
- The fact that Gumtree is an open platform marketplace, where people can get a bargain or discover a hidden gem, is what makes it cool.
- However, scam artists operate on Gumtree – as they do on all online marketplaces – meaning people occasionally get ripped off.
Executive summary
Online scamming costs the UK £1.59bn so as one of the key players in the online marketplace sector, Gumtree brought together law enforcement agencies,...