GSK Consumer Healthcare, Excedrin: The Debate Headache

Excedrin, a headache relief brand, used PR to deliver bipartisan relief during the 2016 US presidential election.

Campaign details

Advertiser: GSK Consumer Healthcare, ExcedrinAgency: Weber Shandwick

Situation analysis

The 2016 U.S. presidential election was perhaps one of the most talked about in recent history, causing real and widespread implications for millions of...

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