Grupo Modelo AB InBev - Cerveza Victoria, MediaCom, Anónimo, KTBO, Media Monks: Pasarela Mictlán

Victoria, a Mexican beer brand, promoted local traditions by celebrating Day of the Dead through a short film that portrayed the origins of the celebration in Mexico.

Summary

Victoria, the oldest Mexican beer brand that promotes local traditions, wanted to celebrate Day of the Dead and make history from history by creating a short film that portrayed the origins of the celebration as a first phase.

No one had talked about Mictlán for centuries, so Victoria decided to take everyone on a journey through it. This beautifully choreographed film starred Mexican dancer and lead dancer for the English National Ballet, Isaac Hernández. Guided by a poem written by Aztec Emperor Netzahualcoyotl, this was the first ad fully narrated in Nahuatl, Aztec’s native language, aired for the first...

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