Summary
Victoria, the oldest Mexican beer brand that promotes local traditions, wanted to celebrate Day of the Dead and make history from history by creating a short film that portrayed the origins of the celebration as a first phase.
No one had talked about Mictlán for centuries, so Victoria decided to take everyone on a journey through it. This beautifully choreographed film starred Mexican dancer and lead dancer for the English National Ballet, Isaac Hernández. Guided by a poem written by Aztec Emperor Netzahualcoyotl, this was the first ad fully narrated in Nahuatl, Aztec’s native language, aired for the first...