Grofers: Reputation Management Program

Grofers, an Indian e-grocery store, showed long-term potential by creating a reputation management programme to manage media perceptions in India.

Campaign details

Agency: MSL IndiaBrand: Grofers

The Task

India's e-grocery player - Grofers' performance, reputation and existence at large were questioned by its stakeholders and talent alike with perceptions that it will turn out to be one of those start-ups that shuts shop eventually. This widespread perception resulted in us being tasked with:

  1. Reinvigorating Grofers' narrative, especially the landscape within which it was being compared
  2. Showcase the long-term potential and success of Grofers in shaping India's e-grocery segment

Situation Analysis and Challenges

The brand was facing a spectrum of challenges across its business and operations, including but...

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