Situation Analysis
Every year National Eat Your Vegetables Day is celebrated in June. A time for vegetables to have their shining moment, this 'holiday' is certainly a key time for vegetable brands to make noise in the space.
In June 2018, Green Giant and the Company (Gillian Small Public Relations) partnered on an earned media relations campaign that cost only $1,500 to execute and secured over 150 million earned media impressions for Green Giant. The viral campaign polled Americans in each state to find out what their favorite vegetable was, and then used each state's favorite vegetable to create a...