Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable

Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.

Situation Analysis

Every year National Eat Your Vegetables Day is celebrated in June. A time for vegetables to have their shining moment, this 'holiday' is certainly a key time for vegetable brands to make noise in the space.

In June 2018, Green Giant and the Company (Gillian Small Public Relations) partnered on an earned media relations campaign that cost only $1,500 to execute and secured over 150 million earned media impressions for Green Giant. The viral campaign poll

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