We live in a world full of gender discrimination: pay, workplace and leadership inequalities felt across most industries and marketing is no exception, particularly acute in creative departments. In fact, in 2012 Kat Gordon determined that only 3 percent of creative directors are women. And with industry pushes for 6 years, that number has only risen to 11 percent. Ultimately, this means that most campaigns that go out to the world are missing a female point of view, the leading purchaser of products in the household. And while female creative directors at agencies are few and far between, the freelancer network is robust with female talent. For far too long this has been accepted mainly as a "mommy" effect -that creative women leave agencies because they have children.
Then, in the fall of 2017, Hollywood turned the world upside down, shedding light on the egregious actions by Harvey Weinstein and systematic oppression by top executives in the industry. Those initial brave women such as the founder of the Me Too Movement, Tarana Burke, and Hollywood supporters, such as Ashley Judd, Alyssa Milano and Rose McGowan paved the way for a new norm, one of transparency and accountability. This is a movement, not a moment in time. And we are never going back.