Godrej Security Solutions: Just laugh, SING and be secure

Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.

Campaign details

Brand: Godrej Security SolutionsAgency: Adfactors PR

Situation analysis

Crime against women has been on the rise in the country. At the same time, proactive adoption of security solutions has been abysmally low. A consumer study conducted by Researchnow, a research outfit, found despite rising crime against women, less than 6% carried pepper-spray in their handbags. Only 26% informed the police in case of an assault and an identical percentage of women had a security app installed in their smartphones. But, perhaps, the most alarming insight was: 66% of single and working women living in metros...

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