Godrej Group: Leveraging holistic PR measurement to raise the bar of Godrej's Corporate Reputation Management

Godrej Group, an Indian conglomerate, created a PR measurement framework to disrupt its communications management and increase share of voice.

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Agency: Eikona PR MeasurementBrand: Godrej Group

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About Eikona PR Measurement

Eikona PR Measurement is India's only neutral and holistic PR Measurement and MIS service provider. It is a division of TAM Media Research – A Nielsen & Kantar JV. Eikona's PR Measurement, Research and Audit services are aimed towards partnering Clients towards Complete Brand Management and fortifying the Client-PR Agency Relationship. The key objective is help PR Industry do 'PR for PR' with the help of scientific data sets (www.tamindia.com).

We were approached by Godrej Group to set up a Holistic...

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