Godrej Interio: India Needs to Sleep@10

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

Campaign details

Agency: Adfactors PR Brand: Godrej Interio

Situation Summary

India is facing a bigger health challenge than ever before.

Our consumer study revealed, 93% of Indians acknowledge the ill-effects resulting from lack of sleep, but they continue to ignore the importance of a healthy sleep regime.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands