Global launch of the IKEA Place app

IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.

Campaign details

Brand: IKEAAgency: Allison Partners

Situation

The buzz about augmented reality (AR) has been brewing for years. Industry experts said it would modify people's thinking and behavior, create new user experiences and generate around $120bn in revenue for companies by 2020. However, it wasn't until Apple announced the release of a free iOS 11 software update that AR became more easily accessible and understandable for general consumers. Apple's ARkit, a new framework that allows developers to easily create AR experiences for iPhone and iPad, was released to developers in June 2017 in order to drive development...

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