Global Alliance For Improved Nutrition: Swasth Jeevan Ki Aur

The Global Alliance for Improved Nutrition (GAIN) aimed to amplify the importance of embedding biofortified foods into the commercial food ecosystem in India by building salience with stakeholders in the agri-business and developmental sector, improving awareness and creating trust.

Understanding the context

Better nutrition for all

The Global Alliance for Improved Nutrition (GAIN) is a global, Swiss-based foundation launched at the United Nations in 2002. GAIN is driven by a vision of a world without malnutrition, in which all people have access to and consume nutritious and safe food.

  • Over 2 Billion people primarily in low- & middle-income countries live in risk of ‘Hidden Hunger.’
  • Globally 6 out of the top 10 risk factors for diseases are nutrition related.
  • The cost of hidden hunger: Lost human potential means average 11% annual GDP losses for Asian and African countries (2016 Global Nutrition Report)...

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