Glencore South Africa: #SheRocks

Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.

Backround

There is a huge movement towards breaking the bias that a woman cannot do a man's job, when in fact they can and do excel at them.

Mining, the ultimate in male dominated industries, will potentially play one of the biggest parts in removing this gender stereotype. Glencore, a Swiss based Mining conglomerate, is spearheading an effort to make the change in South Africa.

#SheRocks is a bold campaign that defines the way in which Glencore portrays the women it employs, as well as how it's constantly looking to hire more women in fields that are seemingly dominated by...

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