GiveDirectly: Project 100

GiveDirectly, a non-profit organisation, launched Project 100 in the USA to raise $100m within 100 days to support vulnerable families hit badly by COVID-19.

Campaign details

Brand: GiveDirectlyAdvertiser: GiveDirectlyAgency: Precision

The Situation

COVID-19 created a severe health and economic crisis, changing the lives of Americans across the country. While the pandemic has been tough on everyone, it's been particularly disastrous for Supplemental Nutrition Assistance Program (SNAP food assistance) recipients, those already struggling to make ends meet. A survey of those relying on Fresh EBT — an app used by SNAP assistance recipients — showed more than half of users only had a few days of food and/or money on hand, and that stable housing for their families was at...

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