The Client - Getty Images

Getty Images is the largest and most prominent photo agency in the world. Founded in 1995 in London, England, it is a key source of imagery for global media outlets ranging from the BBC, CNN to TVGlobo.

Yet while Getty is recognized worldwide for its photojournalism, it also targets creative professionals such as graphic designers, advertising agencies, and marketing and communication companies with wide range of related products and services.

It was these audiences that the company wanted us to focus on, working together to increase its brand awareness in the photographic community and advertising industry throughout Brazil, Mexico, Colombia, Argentina and Chile.

The Brief