Campaign details
Brand: Get Safe OnlineAgency: Unity
Brief
Each year Get Safe Online (GSO), the UK's leading authority on online safety, runs an awareness week to get the UK educated about internet use, highlighting the risks but providing the public with the tools to use the web securely and with confidence.
Unity was tasked with making Get Safe Online Week 2017 the most successful campaign to date. By successful, we don't just mean column inches. We mean genuine education, engagement and behaviour change. A potentially loaded challenge when you consider that the client came from the previous...