Get Safe Online: Scammer Nanas

Get Safe Online (GSO), the UK's leading authority on online safety, launched Scammer Nanas as part of its annual awareness week to educate the UK public about internet use.

Campaign details

Brand: Get Safe OnlineAgency: Unity

Brief

Each year Get Safe Online (GSO), the UK's leading authority on online safety, runs an awareness week to get the UK educated about internet use, highlighting the risks but providing the public with the tools to use the web securely and with confidence.

Unity was tasked with making Get Safe Online Week 2017 the most successful campaign to date. By successful, we don't just mean column inches. We mean genuine education, engagement and behaviour change. A potentially loaded challenge when you consider that the client came from the previous...

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