Campaign details

Brand: Generadoras de Chile
Agency: Extend Comunicaciones

This article has been translated from Spanish using Google Translate. Download the original here.

An efficient and sustainable future

As a developing country, Chile has growing needs and demand for energy, which has placed the issue at the public debate. A State commitment aims to diversify energy sources, betting on an intensive matrix in NCRE (Non-Conventional Renewable Energy): 70% for 2050.

Assuming a responsible and proactive role, Generadoras de Chile, association that brings together the country's main power generators, developed during 2017 an effort to educate citizens on the importance, value and benefits of electricity in their daily lives.

How? Through a study about Energy Usability in residential, transport & industry sectors, the entity highlighted the contribution for development that provides to advance to a more electrified society.