Campaign details
Brand: Gemeente RotterdamAgency: Bijl PR & Vuurrood
Case Description
The 18th of December 2017, the Rotterdam Council launched a new campaign called ''Pikpraat van straat" (a new invented word meaning mentalk & sextalk) which was created by Bijl PR and Vuurrood. The Rotterdam Council ask Bijl PR and Vuurrood to come up with a concept and strategy to fight against sexual street intimidation in the city of Rotterdam. Bijl PR and Vuurrood manage to create a campaign that enabled women to report any sexual street intimidation by using a specially developed app called: StopApp. For...