Garden of Life cultivates #Organic and #Non-GMO leadership position

Garden of Life, a raw wholefood supplements brand, launched a PR campaign in the US to increase brand awareness, engage with its social fan base and increase sales.

Campaign details

Brand: Garden of LifeAgency: Carmichael Lynch Relate

Situation

America's enthusiasm for all things health and wellness has caused a seismic shift for brands that play in the organic and natural space. Changes in retail food marketing and new shoppers — including Millennial and Gen Z-ers — are demanding healthier and more sustainable food choices, as well as the details on how, where and when their food is grown.

In the natural channel and in health food stores, Garden of Life is the leader in Certified USDA Organic and Non-GMO Project Verified vitamins and supplements. Garden...

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