GAF: Protecting what matters most

GAF, the market-leading North American roofing manufacturer, ran a large-scale public relations campaign based on three environmental projects.

Who is GAF?

For more than 135 years, GAF, North America's largest roofing manufacturer, has been trusted to protect what matters most for families, communities and business owners. Today, one in four homes in the US are protected by a GAF roof. As a company, we embrace the responsibility and opportunity to create innovative and sustainable solutions that drive change and make a positive change for communities, industry and the planet.

We leverage our expertise, resources, and products to address major environmental issues and influence change within and beyond our industry. In 2022, three large-scale initiatives embodied those efforts and...

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