FWD Life Insurance Company (Bermuda) Limited: FWD North Pole Marathon 2019

FWD, a life insurance brand, sponsored the North Pole Marathon 2019 and recruited runners in Hong Kong.

Campaign overview

The FWD North Pole Marathon 2019 was held in early April last year. This is the third consecutive year that FWD Group became the title sponsor of the 'World's Coolest Marathon'.

With the success of previous marathons, FWD went into th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands