Fueling 4K innovation: The Samsung 4K video project

Samsung, a multinational conglomerate, launched its NX1 camera by assigning professionals and advanced amateurs the task of creating projects using the product.

Campaign details

Advertiser: SamsungAgency: Allison+Partners

A Strategy as Innovative as the Product Itself

Challenge

Until recently, filmmakers who wanted to use a professional or advanced amateur 4K camera (i.e. four times a full HD camera) had to buy a large video camera for $5k or a bulky DSLR - both of which required you to manually focus the device.

Solution

Enter the flagship Samsung NX1 interchangeable lens mirrorless camera. For under $1.5k the NX1 gives filmmakers the flexibility of a smaller camera with autofocus so virtually everyone can shoot in 4K like a pro.

Objective

Introduce Samsung...

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