Fueling 4K innovation: The Samsung 4K video project

Samsung, a multinational conglomerate, launched its NX1 camera by assigning professionals and advanced amateurs the task of creating projects using the product.

Campaign details

Advertiser: Samsung Agency: Allison+Partners

A Strategy as Innovative as the Product Itself

Challenge

Until recently, filmmakers who wanted to use a professional or advanced amateur 4K camera (i.e. four times a full HD camera) had to buy

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