Campaign details

Advertiser: Finnish Chemical Industry, Neste, K-Group, Lassila & Tikanoja, Rinki, Honkajoki, Rural Women's Advisory Organisation, Finnish Water Utilities Association, Finnish Environmental Industries
Agency: Miltton
Country: Finland

Can any good come of this?

Cars aren't super good for the environment. Neither is meat. Yet every year, Finns do their holiday shopping by car and bake a whopping 7 million kilograms of ham for their holiday feasts.

Well, yes.

As it turns out, Neste, the world's leading renewable fuels company, can transform any fat-based waste or residue into diesel. A car could drive for 3 kilometres on the fuel produced from the excess fat of a single average-sized Christmas ham.