From fat to fuel – the world’s 1st Christmas diesel

Neste, a renewable fuels company, launched a campaign asking Finns to gather all cooking fats from their holiday dinners and hand it in, in order to produce 100% renewable diesel.

Campaign details

Advertiser: Finnish Chemical Industry, Neste, K-Group, Lassila & Tikanoja, Rinki, Honkajoki, Rural Women's Advisory Organisation, Finnish Water Utilities Association, Finnish Environmental IndustriesAgency: MilttonCountry: Finland

Can any good come of this?

Cars aren't super good for the environment. Neither is meat. Yet every year, Finns do their holiday shopping by car and bake a whopping 7 million kilograms of ham for their holiday feasts.

Well, yes.

As it turns out, Neste, the world's leading renewable fuels company, can transform any fat-based waste or residue into diesel. A car could drive for 3 kilometres on...

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