Ford Motor Company: Bring Back Bronco Podcast

Ford, an automobile brand, created a podcast series entitled Bring Back Bronco to relaunch its SUV Bronco in the US.

Campaign details

Brand: Ford Motor CompanyAdvertiser: Ford Motor CompanyAgency: GTB, Pacific Content, Hill Knowlton Strategies

Situation Analysis

If you love something enough, can you bring it back to life? Bronco's 55-year history is full of consequential moments, cultural cross-currents, corporate wrangling and intrigue. From its launch in 1965 to its discontinuation in 1996, the iconic Bronco was a tough but stylish off-road vehicle. It achieved cult-like status inside and outside the company, leaving everyone in shock when it was mothballed after 25 years.

In July 2020, the company relaunched the brand to take on legendary...

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