Foodpanda leads the sustainability change

Foodpanda, Singapore's home-grown food delivery brand, increased orders in Singapore and promoted itself as a local brand by launching a set of initiatives to promote sustainability in Southeast Asia.

  • Campaign details

Brand: FoodpandaAgency: W Asia

"Singapore's first food delivery company shakes up the industry by making the bold move to drastically reduce plastic use and ban unethical dishes from its menus"

Budget: S$ 10,000 + retainer fees.

The situation

Last year, Singapore's home-grown food delivery brand, foodpanda was taken over by the global leader in food delivery, Delivery Hero. In a climate of intense competition from other food delivery companies, it was imperative that foodpanda retained its market lea ding position -which it obtained by being 'the local favourite'.

With the fear that Singaporeans may view...

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