Campaign details

Brand: FONDATION DES FEMMES
Agency: TBWA Corporate

A Pro-Bono Support by Tbwa\Corporate

The Fondation des Femmes ambitions to support all projects that promote women's rights, gender equality and freedom to act and think. It raises funds from the general public and companies, and redistributes them to associations which don't have the resources to develop and expand their activity.

The Fondation des Femmes brings together founders, donors, volunteers, as well as hundreds of associations. It also relies on a committee of recognised experts to identify and support the best projects in favour of women's rights.

TBWA\Corporate supports the Foundation on a pro-bono basis since the Fondation's founding.

Within 1 year, events and campaigns have increased in number and have been very successful:

  • PUBLIC SPEAKING COMPETITIONS
  • NUIT DES RELAIS (3rd edition in 2018 with 4000 participants)
  • #METOO ANNIVERSARY
  • MANY SURVEYS, REPORTS, DEBATES...
  • CAMPAIGN: #MAINTENANTONAGIT
  • CAMPAIGN: : #TUSERASUNHOMMEMONFILS

An Emergency Situation But No Financial Means