Florida: Remembering Hurricane Andrew: Miami-Dade's unbreakable spirit

Florida Power & Light Company (FPL), a power utility company in Florida, used PR to launch a video campaign in the US to communicate storm preparedness messages and educate the public on the 25th anniversary of Hurricane Andrew.

Campaign details

Brand: FloridaAgency: rbb Communications

The situation

With more than 1,000 new residents moving to Florida every day who may have never been through a hurricane, it is imperative that Florida's largest utility, Florida Power & Light Company (FPL), effectively communicate storm preparedness messages to educate and avoid complacency with the public. To make an appeal to both customers and emergency partners alike, FPL leveraged the 25th anniversary of mega-storm Hurricane Andrew, which decimated South Florida in August 1992. The campaign, which prioritized video as the vehicle to deliver the emotional connection, became the...

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