Flipkart Internet: Reignite Flipkart

Flipkart, India's leading e-commerce platform, created an internal communications strategy that brought the company together in support of its new CEO and reconnected employees with brand values.

Campaign details

Advertiser: Flipkart InternetBrand: Flipkart InternetCountry: India

Situation analysis

Flipkart continues to play a pivotal role in shaping the internet and the commerce ecosystem of India, and improving the quality of lives of millions of people across the farthest corners of the country. In order to do justice to this massive agenda, Sachin Bansal passed on the Flipkart CEO baton to Binny Bansal, to become the Executive Chairman in January 2016. This org change came under difficult circumstances – competition catching up close at the heels, a series of valuation markdowns and top-level leadership...

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