Fitbit: Future of Fit

Fitbit, a consumer electronics company, launched a campaign five months into the COVID-19 pandemic to show the media, and consumers, how Fitbit could help everyone's overall health, particularly in such difficult times.

Campaign details

Brand: FitbitAdvertiser: GoogleAgency: FleishmanHillard

Fitbit is known for creating curated, fun, high-touch, hands-on launch experiences that are truly unique for media--no two are ever the same. But what happens when your brand's most innovative, transformative launch is timed five months into a pandemic, when people are working remotely, and all events have either been cancelled or gone virtual?

Fitbit faced a challenge familiar to many brands: a need to break through the emotionally fueled, tumultuous news cycle, growing Zoom fatigue, and a litany of uninspiring virtual product launches. They knew they needed to...

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