Campaign details
Brand: FitbitAdvertiser: GoogleAgency: FleishmanHillard
Fitbit is known for creating curated, fun, high-touch, hands-on launch experiences that are truly unique for media--no two are ever the same. But what happens when your brand's most innovative, transformative launch is timed five months into a pandemic, when people are working remotely, and all events have either been cancelled or gone virtual?
Fitbit faced a challenge familiar to many brands: a need to break through the emotionally fueled, tumultuous news cycle, growing Zoom fatigue, and a litany of uninspiring virtual product launches. They knew they needed to...