Campaign Overview
Wanderlust is alive and well thanks to the snap of a camera and the click of a post. With travel influencers ranging from young to young at heart and more bursting onto the scene in 2018, the demand for a piece of the tourism pie is greater than ever. Knowing this, destinations are becoming savvier at their approach to marketing and recognize the need for an attractive offer.
Finnair, the sixth oldest airline in continuous operation, felt they had just that with their stopover program, an option to visit 2 destinations for the price of 1 ticket....