Finnair: Influencers Take to the Skies and Go #UPINTHEFINNAIR

Finnair, an airline company, increased bookings in the US by launching an influencer campaign that encouraged millennials to use its stopover program.

Campaign Overview

Wanderlust is alive and well thanks to the snap of a camera and the click of a post. With travel influencers ranging from young to young at heart and more bursting onto the scene in 2018, the demand for a piece of the tourism pie is greater than ever. Knowing this, destinations are becoming savvier at their approach to marketing and recognize the need for an attractive offer.

Finnair, the sixth oldest airline in continuous operation, felt they had just that with their stopover program, an option to visit 2 destinations for the price of 1 ticket....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands