Fazer Cricket Bread: Building an innovative bakery brand

Fazer, a food corporation in Finland, launched a campaign to position itself as an innovative brand.

Campaign details

Brand: Fazer BakeryAgency: SEK and Dagmar

Background

Fazer is known for its innovative bakery products. But even though Fazer has brought some of the most pioneering baked goods to the market, the problem with bread is that it is not seen as modern and exciting by consumers. This is a real challenge for building an innovative bakery brand.

How to tackle this challenge and position the Fazer brand as innovative and modern in the highly competitive food sector?

Creative solution

We changed the game of the bakery business. We took a stance on something that...

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