Fazer Confectionery: Remix is the new black

Remix, a brand of mixed candy owned by Fazer Confectionary, increased ad awareness, preference and sales in Finland by showing users how to turn packaging into clothing and accessories.


If you were the first mixed candy bag in the market and only 90s kids have that special bond with you, but it's a bit complicated with the Gen Z, what would you do? You'd tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second...

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