Faraja Cancer Support Trust: Help, Hope, Life!

Faraja Cancer Trust, a cancer charity in Kenya, turned a corner in awareness and action on cancer by telling a compelling story about the disease in Kenya and positioning itself as a place of information, comfort and support for cancer patients.

Campaign details

Advertiser: Faraja Cancer Support TrustBrand: Faraja Cancer Support TrustAgency: Levanter Africa

Opening statement

Giving, Hope, Help and Life

  • Faraja Cancer Trust is a not for profit organisation that offers cancer patients and their loved-ones free information, advice, counselling, complementary therapies, support group meetings and financial assistance in order to make their cancer journey a little more manageable. With the help of various supporters, Faraja conducts free cancer screenings across the country annually.

Communications

Communications has a vital role to play in Faraja's mission. The campaign centred around 3 main pillars;

  • Educating Kenyans on...

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