ExxonMobil: Mecánico online

Mobil, a motor oil brand, launched a digital initiative in Mexico to help Mexican mechanics digitalize their business and improve their financial health.


Since Mobil arrived in Mexico, over 150 years ago, mechanics have been our strongest allies, partners and even influencers (the traditional kind)!

So, when COVID-19 impacted mobility and small and medium businesses, mechanics were some of the most vulnerable business people during this time. Fewer cars meant fewer repairs, fewer business and in the long run, fewer Mobil products in circulation.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands