We brought to life the Wimbledon evian babies, from the ATL Live Young campaign, with a social campaign that gave tennis fans the chance to receive their very own #Babydoubles image. Golin's dedicated 24/7 #Babydoubles team served up 'baby-fied; versions of lucky selected photos - with a dash of Photoshop wizardry. On a small budget, the activity saw 4m impressions during the two-week tournament with a total of 320k engagements driving immense brand love and increased brand profile on social during the tournament.
The objective was simple - to drive fame and relevance of the evian Wimbledon Live Young sponsorship throughout the tournament to our audience on social channels and bring the ATL to life. The activation needed to drive positive sentiment, build awareness of the sponsorship and in doing so increase brand equity. KPIs included:
- 150K social engagements
- Drive brand love for the evian Wimbledon sponsor with positive sentiment of at least 75%