Submission Categories

Media Relations: Product Media Relations (consumer media) Digital and Social Media: Branded Journalism

Situation Analysis

For almost a century, the Gerber logo has been the symbol of a happy baby. The ideal baby. Parents all over the world wonder, "How can my baby be the next Gerber baby?" As a leading provider of baby food and trusted household brand, Gerber believes that all babies, no matter their gender, race or background, deserve to be celebrated.

Each year, Gerber combs through hundreds of thousands of submissions for the Gerber Baby Photo Search to select the new annual "face" for the iconic brand on its social media channels.

This past year, Gerber took a step forward for all babies by choosing Lucas, a baby with Down syndrome, to represent the brand – a decision that sparked an important and global dialogue about inclusion.